Privacy policy

What information do we collect from you?

We may collect the following data:

1. Information you provide when filling out forms on our website, encompassing your name, address, contact details, interests,
and any special requirements. This also extends to details you include in email inquiries.

2. Details discussed during phone conversations regarding your trip inquiry, which can include your name, address, contact
information, interests, and specific requirements.

3. Information you supply when confirming a trip with us through our booking form, as well as any data shared via email or phone
conversations relating to your trip. This might encompass comprehensive information about all guests, such as full names,
birthdates, nationalities, dietary preferences, medical requests, insurance details, and, on rare occasions, passport information
when it is required.

4. Records of financial transactions, including deposit authorizations and balance payments, made to settle your invoice.

5. We may also request your input through feedback forms following your holiday experience.

6. When you navigate our website, we collect data about your visit using cookies. This information is utilized to enhance our
websites functionality, improve our service to you, and troubleshoot any issues, all in our ongoing effort to provide you with
the best possible online experience.

Why do we collect this information?

We gather this information with the aim of crafting a tailor-made holiday experience for you. Our objective is to delve into the intricacies,
rationale, and timing of your journey, as well as any aspects related to your travels. This enables us to offer valuable guidance on the most
suitable options for your adventure.

Should you decide to book a journey with Wild Emerald, we require additional information from you. This includes details such as dietary
preferences and health-related considerations, all of which are crucial for us to fulfill our contractual obligations and ensure the seamless
coordination of arrangements with our diverse network of suppliers.

Furthermore, we collect specific data regarding your interactions with our website, primarily through the use of cookies. This information
is instrumental in our mission to provide you with an exceptional online experience, while also enhancing our insights into how individuals
engage with our website, ultimately enhancing the overall user experience.

We utilize the data you provide in the following ways:

1. To promptly respond to your inquiries.

2. When you book a trip with us, we use your information to fulfill our contractual obligations and confirm the details of your trip.
This may entail sharing your details with various suppliers, including airlines, accommodation providers, transfer services, car
rental companies, and excursion operators. Please note that, due to the nature of booking holidays in Africa, it is highly likely
that your information may be transferred outside the European Economic Area (EEA).

3. To deliver information, products, or services that you specifically request, such as quotations or additional information, and to
offer you items or services we believe might pique your interest. We will exclusively contact you electronically with information
tailored to your preferences, which we base on your prior holiday experiences with us or your inquiries.

4. In exceedingly rare circumstances, Wild Emerald may be compelled to cooperate with legal authorities. We may need to
disclose personally identifiable information in response to requests from law enforcement agencies. In such instances, we will
only divulge the information required by law.

5. Rest assured, we do not share your data with any third-party companies. Your information remains confidential and secure
with us.

How long we keep your data

We are obligated by tax regulations to retain records of all holidays booked through us for a minimum duration of seven years.

In the interest of enhancing our services and ensuring that your future experiences with Wild Emerald are tailored to your preferences, we will maintain your trip feedback, in an anonymous form, on our website indefinitely. This invaluable resource not only assists us in understanding your preferences but also aids us in remembering your likes and dislikes. Should you decide to embark on another
adventure with us, this wealth of information allows us to pinpoint the ideal trip that aligns with your unique needs and desires.

Your rights

Your rights are of paramount importance to us, and we offer the following options for you:

1. Opting Out of Marketing: You have the right, at any time, to cease us from reaching out to you for marketing purposes. We
respect your choice and will honour it promptly.

2. Data Accuracy: If you believe that any information we have about you is inaccurate, please notify us, and we will promptly
rectify or delete the incorrect data.

3. Direct Contact: Feel free to get in touch with us directly by sending an email to info@wildemerald.ie for any inquiries or
requests.

4. Right to Erasure: You hold the right to request the deletion of your personal information when there is no legitimate reason for
us to retain it, except in cases where it is necessary for compliance with UK tax laws.

5. Access to Your Data: You have the right to request a copy of the personal information we have on record about you.

6. Addressing Concerns: If you ever have concerns about how we've managed your personal data, please reach out to
info@wildemerald.ie. We will conduct a thorough investigation into your request. Should you find our response unsatisfactory
or believe that your personal data is being processed in a manner inconsistent with the law, you have the option to lodge a
complaint with the Information Commissioners Office (ICO). Your concerns will be taken seriously and handled with care.

Security

Throughout our website, we make reference to third-party entities such as lodges, hotels, and activity operators, many of which maintain their own websites for your exploration. It's important to note that we lack control over these external sites, and they may enforce differing security and privacy policies. Therefore, we are unable to assume responsibility for any information you submit to these independent platforms.

Wild Emerald diligently reviews and consistently updates our security protocols to safeguard the personal information stored within our systems. Access to our systems is restricted to those individuals who require access for operational purposes, and we have implemented technical safeguards to thwart unauthorized entry.

Rest assured, your data is never shared with third-party companies. Your privacy is of utmost importance to us, and we maintain strict measures to protect it.